At Feefo, we are committed to enhancing the customer experience and improving response rates for review invitations. To achieve this, we have introduced new Form Templates for collecting Product and Service reviews. In this knowledge base article, we'll explore what these templates are, how they work, and the process of using them.

New Templates

We have developed these new templates with a primary focus on increasing review invitation response rates. Our tests have shown that these templates significantly boost replies, leading to better insights and improved customer experiences.

Our new templates come with several enhancements, including:

  • A fresh template design for both product and service review invitations.
  • Mobile-first optimization to ensure a seamless experience on mobile devices.
  • Compatibility with both dark and light modes for user convenience.

Automatic Rollout

We are thrilled to announce that these new templates will be automatically rolled out in the coming weeks to all accounts currently using the standard Feefo template. You don't need to take any action.

What If You've Made Changes?

If you have made changes to the wording in your email template, we will transfer those changes to the new designs.

If you have customised your template by inserting a larger image, you can continue to use this version. You will not be switched over to our new template unless you request us to do so by contacting

Ongoing Improvements

Our commitment to improving your experience doesn't stop here. We will continue to test and refine these templates. Our testing program covers everything from design and content to responsiveness and timings. We are dedicated to assessing and improving all elements across our business that impact feedback rates, insights, and customer experiences.

Contact Your Customer Success Manager

If you have any questions or need assistance, please don't hesitate to reach out to your dedicated Customer Success Manager. They will be more than happy to help you with any inquiries or concerns.

At Feefo, we strive to provide you with the best tools and resources to enhance your customer relationships, and these new Form Templates are just one example of our ongoing commitment to your success. We look forward to the positive impact these templates will have on your review invitation responses and the valuable insights you gain from your customers.