The 'Not tried yet' option is a valuable feature that allows customers who have received a feedback request but haven't had the opportunity to use the product yet to postpone their product rating. By enabling this option and customising the email reminders, you can provide customers with more time to try your product, resulting in more relevant and valuable product reviews. This article will guide you through the simple steps of enabling and customising the 'Not tried yet' email reminders to optimise your feedback collection process.

Customising 'Not Tried Yet' Email Reminders

Before customising the 'Not tried yet' email reminders, ensure you have explored the 'Feedback Preferences' option. For more information, refer to our article on Feedback Preferences.

Follow these steps to enable and customise the 'Not tried yet' email reminders:

  1. Log in to the Feefo Hub 
  2. Navigate to 'Campaigns > Manage Campaigns' in the left-hand menu.
    • If you have only one campaign, click the 'Feedback Preferences' button below your default campaign. 
    • For multiple campaigns, select your chosen campaign from the 'Actions' drop-down menu and click 'Edit.'
  3. On the next screen, click on the 'Feedback Preferences' button.

If your campaign has multiple triggers, you will need to change the preferences for each trigger to ensure the 'Not tried yet' reminder is sent at multiple touchpoints.

Enabling 'Not Tried Yet' Option

Scroll down to the 'Feedback form' section and tick the box that says 'Enable "Not tried yet" on feedback form.'

Customising Email Reminders

Now you'll have the option to customise the feedback reminder request email. 

  1. Scroll down to the 'Not tried yet reminder request' section that has just appeared.
  2. Click the 'Send after' option and set the number of days, weeks, or months you want the reminder to be sent to the customer. You can also choose whether this email is sent via email or SMS if Feefo SMS is part of your package.
  3. Save your changes and click the 'Customise Email' button on the right-hand side to take a look at the live preview of the email and customize the wording.

  4. Make any desired changes and click the 'Save Template' button.

The email editor works in exactly the same way as the feedback request email editor.


Customising the 'Not tried yet' email reminders through the Feefo Hub is a quick and effective way to optimise your feedback collection process for product reviews. By following the steps outlined in this article, you can enable this valuable option and provide customers with additional time to try your product before leaving a review. This leads to more relevant and valuable product feedback, enhancing your business's reputation and success. Ensure your email reminders are tailored to your brand and audience preferences for a positive and impactful feedback campaign.