Welcome to the knowledge base article on Feefo NP (Net Promoter Score), an additional feature that allows you to gain valuable insights into how your customers perceive your business and their loyalty to your brand. This powerful tool enables you to add a straightforward question to your feedback forms, providing you with an instant snapshot of customer sentiment. In this article, we will explore what NPS is, how to add a custom NPS question to your feedback forms, and how you can add NPS to your existing Feefo package.

What is Feefo NPS® ?

Feefo NPS is a feature that adds an essential question to your feedback forms: "How likely are you to recommend [business name] to a friend, family, or relative?" Customers can respond to this question on a scale from 0 to 10, providing you with valuable insights into their loyalty and satisfaction levels.

How to include an NPS Question

For campaigns with service questions this will be included in the service template

For product only campaigns NPS will be served on its own page


Adding NPS to Your Account

If Feefo NPS is not currently included in your Feefo package and you would like to add it to your account, click on 'Additional features' in the Hub and then 'Get in touch' to request a call back. Alternatively, you can directly contact your Account Manager.


Feefo NPS is a valuable feature that empowers you to gather customer feedback in a simple and effective way through a single question. By following the steps outlined in this article, you can easily reach out to your audience, gaining valuable insights into customer loyalty and satisfaction.