Feefo is committed to providing a seamless and customisable experience for businesses to showcase their customer feedback through a variety of widgets. These widgets come with a range of core settings that allow you to tailor them to suit your specific needs. In this knowledge base article, we will explore the essential settings available for our widgets, guiding you on how to access and customise them to maximise the impact of your customer reviews.

Service and Product Rating Timeframe

To ensure you present the most relevant reviews, Feefo allows you to easily adjust the timeframe displayed in your service and product review widgets. By accessing the 'Settings' tab at the top of the Widget Gallery page, you can choose between reviews from the past year (recommended) or display all your reviews by ticking the corresponding checkbox. This flexibility enables you to curate the content that best represents your business's recent performance or the entire breadth of customer feedback.

Search Engine Optimisation

Feefo understands the importance of SEO for your website. To help you manage this, you can decide whether the links from your widgets that direct to Feefo are NOFOLLOW by clicking the corresponding checkbox. This setting ensures that search engines do not follow these links, allowing you to have more control over the flow of traffic and maintain your website's SEO strategy.

Feedback Widget Style

Customisation is key to making the widgets match your brand's identity. You have the option to choose between using Feefo's branded styles or implementing your own customisations for a more personalised touch. By activating or deactivating custom styling in the settings, you can create widgets that seamlessly integrate with your website's design and enhance the overall user experience.

Service Rating – ‘Read all reviews’ button

For Service Lightbox, On-page Service Integration, and Service Review widgets, you have the opportunity to select where users are directed after clicking the 'Read All Reviews' button. By ticking the corresponding checkbox, you can choose to send users to your Feefo Merchant Page or a custom URL. This feature allows you to strategically direct customers to specific pages based on your business objectives.


Feefo's widgets offer a range of core settings that empower you to customise and fine-tune the presentation of your customer feedback. With the ability to adjust the rating timeframe, control search engine optimisation, style the widgets according to your brand, and manage the destination of the 'Read All Reviews' button, you can create a tailored and engaging review experience for your website visitors. Access the 'Settings' tab in the Widget Gallery to unlock these features and make the most of your Feefo widgets.