Feefo offers a comprehensive reporting suite equipped with a wide array of tools designed to help you maximize the potential of your customer feedback. All these valuable reports can be accessed conveniently in the 'Reports' tab of the Feefo Hub.

For even deeper insights, consider adding Performance Profiling to your reporting suite. With Feefo's Performance Profiling, you gain access to additional features that automatically analyse your reviews, identify sentiment, and provide you with an easy-to-understand overview of the key issues impacting your customers.

What is Sentiment Analysis?

Sentiment analysis is a fundamental aspect of Performance Profiling, enabling the tool to scrutinize your reviews and understand the underlying trends in your feedback. This analysis allows the tool to discern whether the sentiments expressed by your consumers are positive or negative by identifying relevant keywords and language patterns.

Benefits of Performance Profiling:

  • Get Inside the Mind of Your Customers: Leveraging AI technology, Performance Profiling delves into the content of your customer feedback, painting a more detailed picture of what truly matters to your customers.
  • Make Smarter Business Decisions: By tapping into the authentic opinions of your customers, you gain better insight to guide your business strategy and make more effective decisions.
  • Save Your Business Hours: Instant insights provided by Performance Profiling offer immediate visibility into the factors influencing your Feefo rating, allowing you to prioritize necessary improvements promptly.

Performance Profiling Features:

Sentiment score  

The sentiment score accurately measures customer opinion. It reflects the positive and negative emotions expressed in your reviews, and ranks your performance on a scale from 100 (very positive) to -100 (very negative).

Performance graph  

The performance graph groups feedback topics into one of four quadrants – advertise, focus, monitor and potential – so you can easily identify issues within your business and take the right action. 

Automatic sentiment trend analysis  

The sentiment trend chart displays how your sentiment score evolves over time as you collect more feedback, providing valuable insights into your performance trends.

Review snippets

Discover the common keywords and themes that are used in your feedback, so you can improve your product page performance and create more effective PPC ads.  



To learn more about adding Performance Profiling to your Feefo reporting suite, reach out to a member of our team. Enhance your understanding of customer sentiment and drive informed decisions to optimize your business's performance with Feefo's Performance Profiling.