Feefo has joined forces with Ethy, uniting its reputation for brand awareness, consumer trust, and cutting-edge technology with Ethy's sustainability expertise. Together, they offer responsible companies the tools and credibility to effectively communicate their sustainability journeys. This knowledge base article provides insights into how businesses can leverage this partnership to prove their environmental and social achievements to customers through an accreditation framework developed in collaboration with sustainability leaders.

Accreditation Process

To gain accreditation, businesses need to apply for at least two of the 34 available ecolabels. These ecolabels serve as badges of honor, attesting to a company's commitment to sustainability. For detailed criteria on achieving accreditation, please refer to the "How can you evidence your commitment for accreditation" section on the Ethy website.

How it Works

The accreditation process is designed to be straightforward and supportive:

  • Collaboration with Your Feefo Team: You will work closely with your familiar Feefo team throughout the accreditation journey.
  • Access to Brand Dashboard: You'll access your brand dashboard on the accreditation platform, where you can monitor and manage your progress.
  • Tailored Task List: You'll receive a tailored task list, making it clear which actions are still outstanding.
  • Assessment: Feefo and Ethy will assess your brand's environmental and social practices using six individual forms.
  • Ecolabel Integration: Ecolabels will be automatically integrated into your Feefo merchant I.D. through Feefo widget displays.
  • Ongoing Support: Throughout the process, you'll have access to support and guidance.


The onboarding phase ensures a smooth start:

  • Access to Brand Dashboard: You'll access your brand dashboard on the accreditation platform.
  • Task List Visibility: Your tailored task list will be readily visible, allowing you to track your progress.
  • Continuous Support: Support is available at all times during the onboarding process.

Ecolabel Accreditation

Upon completing the audit, you can review your accreditation results on your accreditation dashboard. The sustainability ecolabels earned will be automatically applied to your Feefo merchant I.D. on the Feefo Hub and page displays. Additionally, you can view and download your accreditation certification, core sustainability badge, and individual ecolabels from a library of assets. Guidance on the best ways to utilize them will also be provided.

Published Brand Profile

After successfully gaining accreditation, conscious shoppers will be able to find your brand on the consumer app and website. Your sustainability ecolabels will also be prominently displayed on the consumer-focused merchant pages on the Feefo website. Furthermore your business will feature on the Sustainability App, a dedicated listing with over 10,000 downloads, connecting conscious shoppers with ethical and sustainable businesses.

About Ethy

Ethy is dedicated to establishing holistic, progressive, and transparent standards for sustainability. These standards align with the United Nations Sustainable Development Goals (SDGs), providing a tangible roadmap for companies aiming to make a positive impact on both people and the planet. Ethy emphasizes compliance with the Green Claims Code, ensuring that environmental claims are truthful and meaningful.

Contact Your CSM

For more details and to get started on your sustainability accreditation journey, feel free to contact your dedicated Customer Success Manager (CSM).


In partnership with Feefo and Ethy, you can now embark on a journey to demonstrate your commitment to sustainability, earn the trust of your customers, and make a positive impact on the world. Welcome to a new era of responsible business practices.