In this article we explore the essential aspects of your unique Feefo Merchant Page. This page serves as the central hub for all your Feefo product and service reviews, making it the primary landing page for potential customers researching your brand. In this article, we will cover how to access and edit your Feefo Merchant Page, how customers can find it, and valuable tips to improve its ranking for enhanced visibility and Search Engine Optimisation (SEO).

Your Feefo Merchant Page: Showcasing Reviews and Brand Profile

Your Feefo Merchant Page houses all publicly collected Feefo product and service reviews, including positive, negative, and indifferent feedback. It prominently displays your average star rating for these reviews and allows visitors to filter and sort them based on various criteria. Additionally, the page includes your company name, logo, a brief company bio, and links to your company page and social media channels.

This will only be visible if your account is made public, and is a requirement if you would like us to enable Google Seller Ratings.

Editing Your Feefo Merchant Page Brand Profile

Customising your Feefo Merchant Page with your branding is quick and straightforward, enabling you to present the best impression to potential customers. To edit your brand profile, simply follow these steps:

  1. Log in to the Feefo Hub.
  2. Click on 'Settings.'
  3. Under the 'Reviews Page' header, select 'Brand Profile.'
  4. Upload logos, banners, and brand images to appear on your Feefo Merchant Page and feedback request emails.
  5. Add a short business description to entice potential customers to visit your website.
  6. Link your social media profiles, including Twitter, Facebook, Instagram, and Pinterest.

Finding Your Feefo Merchant Page

Customers can easily discover your Feefo Merchant Page through multiple channels, making it effortless for them to explore your business and reviews:

  1. Search engines like Google showcase your Feefo reviews.
  2. Customers can enter your business name in the 'Read Reviews' search function on the Feefo website.
  3. Feefo-supplied badges or review widgets on your website lead customers to your Merchant Page.

Improving the Ranking of Your Feefo Merchant Page

To maximise SEO benefits and the visibility of your reviews to potential customers, it's essential to improve the ranking of your Feefo Merchant Page. Here are valuable tips to enhance its position:


Optimise the Meta title and Meta description of your reviews page, ensuring it includes your business name and the term 'reviews.' All of the Feefo merchant pages include default Meta content that follows best practice but if you would like to edit your defaults, please contact our Technical Team for further assistance. 

The default Meta title is set to: 

[Your Merchant Name] Reviews | [Your Merchant URL] reviews | Feefo

The default Meta description is set to:  

[Your Merchant Name] Reviews. Find out what genuine customers have said about [merchantUrlStripped]. Real reviews from real people.

Feefo widgets

Strengthen your page's authority by linking Feefo badges and widgets directly to your Feefo Merchant Page. Explore the various styles available in the 'Widget Gallery' under the Marketing tab on the Feefo Hub.


Establish backlinks to your Feefo Merchant Page in blog posts, website pages, press releases, case studies, and social media posts. These backlinks boost domain authority with search engines.

Backlinks can be established by adding a link to your Merchant Page URL in the following places: 

  • Blog posts 
  • Website pages 
  • Press releases 
  • Case studies 
  • Social media posts


Your Feefo Merchant Page plays a crucial role in showcasing your product and service reviews to potential customers. By accessing and editing your brand profile, you can make a lasting impression on visitors. Ensure your Feefo Merchant Page ranks well by optimising metadata, incorporating Feefo widgets, and establishing backlinks. Following these tips will enhance your visibility, improve SEO, and allow you to leverage the power of genuine customer feedback to grow your business. If you have any questions or require further assistance, feel free to contact our support team.